Requirement Gathering– Meeting different Stakeholders to understand their requirements.
User Research– Talking to different Customers to understand the pain points they are facing. Also conducting Surveys, User Interviews, and Usability Testing sessions to confirm and validate hypotheses.
Monitor Product Metrics– Check Product Dashboards and Data to find the next product opportunity or confirm any existing hypothesis.
Market Research– To understand what other players in the industry are working on.
Talking to Support Team– To understand the recent issues that customers are reporting.
Going through Play Store Reviews– To understand the reason for high uninstalls or low customer ratings.
Product Planning Phase:
Plan, Manage and PrioritizeBacklogitems groom them for the sprint/iterations
Defining theProblem Statementand ProductGoals.
Defining ProductVision,Roadmap,Positioning, andPricingfor new Products.
Brainstorm the solution(s)and do a quick whiteboard session or paper prototype (Rapid Prototyping).
Collaborate with UX designerto come up with Personas, Customer Journey, Wireframes, and Designs by collaborating with Design Team.
Negotiatewith stakeholders on prioritized items and timeline.
Negotiate and work with Management to get all the required resources.
Collaborate with the Developersto discuss and plan the picked sprint items.
Conduct Daily Standups meetings– To keep track of the progress and blockers.
Collaborate with the QA teamto get the product and feature tested before role out.
Go-to-Market Planningfor the product or feature.
Collaborate with Sales, Marketing&Content– To plan the promotion of the product developed or built.
Post Launch Phase:
Track product analytics– To measure success (or failure).
Collaborate with the support teamto check on customer issues post-launch
Conducting Product Demosto Senior Management and Stakeholders.
Gather feedbackand prioritize them in coming iterations.